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AI is here. How do we actually want to use it?
We have been handed something as significant as electricity and, for the moment, many of us are using it to write better emails.
Read the storyThe missing middle in business AI is becoming clearer
The advantage is moving from access to integration: business context, workflows, permissions and human judgement working together.
Intelligence is abundant. Workflows aren't ready.
AI is producing intelligence faster than organisations can turn it into workflows, decisions, and services that actually work. The bottleneck has shifted — and the real premium is moving elsewhere.
Marketing feels noisier, judgment matters more
AI has made marketing faster, louder, and more crowded, but not necessarily clearer. The real question now is not whether AI matters, but where it is useful, where it creates risk, and where human judgment still makes the difference.
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