Case study · Business operations and digital experience
Keeping Websites and an AI Assistant Current as the Business Changes
The same business information needed to stay current across three websites and an AI assistant. Updating each one separately would create duplicated work and inconsistent information, so the underlying business information was organised once and reused across each interface.
Project view
The challenge
Offers, programs, people and other business information change over time. Maintaining separate copies across multiple websites and chatbot prompts would make updates slower and increase the risk of stale or conflicting information.
What we did
Moved the core public business information into governed records, connected the websites to those records, and built a shared AI assistant that reads the same approved live information with clear limits around what it can do.
The shift
Three public sites can draw from governed business information
The situation
The challenge
Offers, programs, people and other business information change over time. Maintaining separate copies across multiple websites and chatbot prompts would make updates slower and increase the risk of stale or conflicting information.
The response
What we did
Moved the core public business information into governed records, connected the websites to those records, and built a shared AI assistant that reads the same approved live information with clear limits around what it can do.
The websites and assistant use governed public business records rather than treating page copy or chatbot memory as the canonical source. The assistant is an interface to approved business information, not the owner of it.
The shift
What changed or became possible
- 01
Three public sites can draw from governed business information
- 02
One shared public assistant works from approved live content across the Signal ecosystem
- 03
Business changes can be made at the source instead of manually recreating the same information in every interface
- 04
The assistant cannot independently make pricing commitments, bookings, publications or other consequential actions
Work included
- Website systems
- AI assistants
- Business knowledge and context
Connected offer
The offer connected to this case study
AI Implementation
Start with one business problem, workflow or agent. We work out the right approach, structure the information and controls it needs, use your existing systems where practical, bring in specialist partners if needed, and guide the work through setup, testing and handover.
A practical solution that works in the real business, connects to the right systems, has been properly tested and can be confidently owned by the team.
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