02 Offer journey

Start with a real business problem

Use AI to Improve One Part of Your Business

Why this matters

People across the organisation are already experimenting with AI, but capability is uneven and the work has not yet changed in a consistent or useful way.

Who this is for

  • Teams spending too much time on repetitive, manual or inconsistent work
  • Businesses with recurring processes that create delays, duplication or unnecessary effort across the organisation
  • Organisations that have completed a readiness review and are ready to act on a priority opportunity
  • Businesses that already know which task or process they want to improve

What you will leave with

Stronger internal AI capability and better ways of working, with people able to use generative AI confidently in real tasks and workflows redesigned around the right mix of human judgement, AI, automation and systems.

How it works

01

Choose the process to improve

Start with real work and current capability: repeated tasks, time drains, drafting, searching, handoffs, decisions and where people need more confidence or support.

  • Interview the people closest to the work
  • Map the workflow from trigger to outcome
  • Identify information, decisions, handoffs and exceptions
  • Document friction, duplication and hidden work
  • Confirm the map with the people who use the workflow

02

Find the repetitive or manual work

Choose the right mix of people, generative AI, automation and systems, then shape practical learning and support around the work itself.

  • Define the desired outcome and success measures
  • Redesign the workflow and remove unnecessary steps
  • Assign human, AI and system responsibilities
  • Define review points, exceptions and escalation paths
  • Agree the future-state design with the accountable owner

03

Decide what AI should do

Prepare trusted context and give people the guidance, examples and practice they need to use the new approach responsibly.

  • Identify required source information and context
  • Assess data quality, access and permissions
  • Define governance, review and escalation rules
  • Assign accountable owners and operators
  • Prepare the pilot or implementation environment

04

Build and test the new workflow

Run a small, controlled test with real work and see whether it improves quality, saves time and strengthens people’s capability.

  • Select a controlled pilot scope and participants
  • Run the redesigned workflow in real work
  • Capture quality, time, usability and governance evidence
  • Review failures, exceptions and user feedback
  • Refine the design and recommend the next step